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Will wrote the national radio campaign for the DEC Pakistan Floods appeal, voiced by Jason Isaacs. Donations can be made at dec.org.uk. He has also been writing treatments for production company Outsider, including a TV ad campaign for Saturn (Comet) Electronics in Germany fronted by Alice Cooper.
Trumpet-blowing time. Testimonial from Suzie Rodgers, CEO Suzie Rodgers Productions: "Will produced a campaign for my client Chanel, at the speed of light. His brief was taken from a technical document almost too heavy to lift. His contribution on the day of recording was enormous and his knowledge of the Advertising Code invaluable. A pleasure to work with." And Dom Colyer, Digital Editor at rollingstones.com: "Your descriptive writing is great. I know I'm working with high quality gear."
Will has been working as a digital content writer for the official Rolling Stones site, rollingstones.com. He has written tv ad campaign treatments for Blink Productions. Will also created corporate film concepts and scripts for production company,The Bank Film Co. Clients include CRS Yachts Insurance and Heesen superyachts.
Will wrote and directed the DEC campaign following the devastating earthquake in Haiti. Recorded at Global Radio, it was voiced by the legendary John Hurt. Will continues as copywriter for Inspired Audio, creating radio ads for Aston Barclay, Gym Company, Bower Mapson Homes, Elixir Aesthetics, Carewatch and Capel Manor College. He also assisted with a tv campaign for a beauty multi-national. For digital copy long or short, audio or video, email Will on stubbs.will@gmail.com.
In October Will created advertisements for the DEC appeal raising money for Indonesia, the Philippines and Vietnam. Later in the year he helped write a campaign on behalf of the Cumbria Community Foundation, following the floods in the region. Throughout this time he established a relationship with Inspired Audio, and has worked on campaigns for Southend Council, Gym Company, ABC Motorcycles and Eco Creations amongst others. He assisted the COI with their campaign for the Office of Fair Trading, warning about the dangers of doorstep traders. As the year ends, he is collaborating with Radio Works on a "hush hush" project and looking forward to exciting challenges in 2010…
2009 has seen Will complete work for lingerie boutique Know Knockers, Hiscox Insurance and Pretaportabello.com, finalist at this year's Grazia 02 X Awards. He wrote and directed a campaign for Chanel, promoting their Ultra Correction anti-ageing range. The Daily Mirror also commissioned him to write a review of the eardrum-busting Sonisphere festival held at Knebworth House.
started his radio career as one of the original members of the RACC when it was formed in 1996 to take over clearance of UK radio advertising. Whilst there he has written articles for the publication Update read by all Commercial Radio stations, creative houses and advertising agencies; and has given presentations to agencies, stations and spoken at the industry-renowned Vox conference.
In 2006 Will began writing radio campaigns, and his clients have included Somethin' Else, Radio Works, BJK&E, Ubisoft and the Disasters and Emergency Committee. At RadioCentre he works as a creative consultant to the Radio Advertising Bureau, most recently contributing to the successful 'Next Thing Now' event held in 2008 at Universal McCann. He is the main speech writer for the Arqiva Commercial Radio Awards, providing material for Christian O'Connell (Absolute Radio) and Simon Bates (Classic FM).
Will also works as a counsellor in private practice and plays drums for a hard rock band.
Client: DEC Pakistan Floods
Script: "Monsoon"
Client: Sky Plus
Script: "Ashes"
Client: Sky Plus
Script: "Obama"
Client: DEC Haiti Appeal
Script: "Quake"
Client: Cumbria Community Foundation
Script: "Floods"
Client: ABC Motorcycles
Script: "Safe Hands"
Client: DEC Asia Appeal
Script: "Difference"
Client: Chanel
Script: "Glycation"
Client: Chanel
Script: "Collagen"
Client: Chanel
Script: "Architect"
Client: Hiscox Insurance
Script: "Wait"
Client: Knowknockers
Script: "Football"
Client: Knowknockers
Script: "Something"
Client: Pret a Portobello
Script: "Papped"
Client: Ubisoft My Word Coach
Script: "Cool"
Client: Ubisoft My Word Coach
Script: "Lovely"
Client: DEC Gaza Appeal
Script: "Suffering"
Client: DEC Gaza Appeal
Script: "Thank you"
Client: Price grabber
Script: "Disgrace"
Client: BabyBel
Script: "Fridge"
Client: BabyBel
Script: "Sexy Girl"
Client: Dolmio
Script: "Microwave"
Client: Twinings
Script: "Pot kettle"
Client: Twinings
Script: "300 years"
Client: Twinings
Script: "Everyday tea"
Client: Cadbury's Dairy Milk
Script: "Coach"
Client: Cadbury's Dairy Milk
Script: "Your day"
Client: Maple Street Studios
Script: "Footballer"
Client: Maple Street Studios
Script: "Celebs"
Client: Maple Street Studios
Script: "Money Laundrette"
Client: One Account
Script: "Fairy Story"
Client: Ubisoft Brothers in Arms
Script: "Hell's Highway"
Client: SAS Scandinavian Airlines
Script: "Choice"
Client: SAS Scandinavian Airlines
Script: "Cheaper"
Client: SAS Scandinavian Airlines
Script: "Saving time"
Client: Cillit Bang
Script: "Barry Scott"
Copyright 2009 GOODWILL CREATIVE