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GOODWILL CREATIVE, SCRIPT WRITING SPECIALISTGOODWILL CREATIVE, SCRIPT WRITING SPECIALIST

NEWS

Oct '16

Treatment writer Will Stubbs, based in London. Latest treatments include: McDonalds, Sky Atlantic, Virgin Media, Pepsi, Damas, Girl Effect, Dr Oetker, Citizen, Pantene, Nescafe, Michelin, SAGE, Dial, Samsung, Sky Broadband, Zalando, IKEA, Nivea, Audi, CC&W, Cartier, ABB, TK Maxx, HomeAway, Sephora...

Coca Cola, Natrol, Comfort, Nido, Volkswagen, DS4S, Emirates, Replay, Sky Box Sets, Mercedes, Nestle, EUC, BGT Slingo, PokerStars, Dove, Sunsilk, Toffifee, Volvo, Maytea, Telekom, SkyBet, Pratt & Lambert, Deichmann, Morrisons, M&S...

Renault, Bref, NOW TV, Hornbach, eTIR, Otto, Sky Sports, Bell, Walmart, National Trust, Zalando, Issy Miyake, Activia, Toyota, Oddschecker, Yorkshire Building Society, Marshalls, Pillsbury, Melitta, Nesquik, Harp, Toyota, Lidl, Aldi, Billa, Irish Life, KitchenAid, Armani, James Villas, Lexus, Bosch, AMA, Tappers Palms, Weston Bakery, HP, Expedia....and more to come.

Nov '15

Busy times at the Goodwill Creative & Co partnership.

Recent treatments for…(deep breath): L'Oreal, Swisscom, Essilor, Opel, JC Penney, Otto, PokerStars, Tresemme, Hyundai, Ripley, Smart cars, McDonald's, Audi, Societe Generale, Eis, Nestle, Pillsbury, Porsche, Nicorette, Dove, Betway, Armani, First Direct, Nina Ricci, Accor Hotels, El Palacio, Ole Smokey Moonshine, Morrisons, Max Factor, IWC watches, Lexus, Lay's, TK Maxx, Sky, Aldi, Cheapflights, Aunt Bessie's, PlayStation, Asda, Cadburys, Loewe, BNP Paribas, P&O, Lipton, Hallmark, IKEA, Qualcomm, PMU, Danone, Covered California, Bepanthen, H&M… and breathe.

June '14

Treatment writer Will Stubbs. Based in London, working for prod houses across UK, Europe and the US. This year's brands have included: Lux, Braun, McDonald's, Powerade, Coke Zero, Adidas, Google Nexus, EDF, Neutrogena, Stella Artois, Nestle, L'Oreal, Lufthansa, Samsung, NatWest, Expedia, All-Bran...

All styles from everyday retail to high-end luxury. Comedy, technical detail, intelligent movie references. Whatever your campaign and required tone, I work in it.

Recent car commercials treatments for Ferrari, Jaguar, BMW, Peugeot, GMC, Infiniti, Honda, Kia, Acura, Land Rover, Chrysler and Tata Motors. Need treatment writing at short notice? I'm yer man.

Sep '13

Treatment writing non-stop this year. For brands including Pampers, Google, Sainsburys, Coca Cola, PlayStation, PlusNet, John Lewis, Weetabix, Berocca, General Electric, Johnnie Walker, Pepsi, Glaxo/GSK, Fitness Cereal, Stella Artois, McDonalds, Sky Movies, Vichy...

More? Hell, yes...Babybel, Vittel, Bose, Barclays, Latta, AT&T, Dolmio, Doncafe, MTS Broadband, Aoste, Beeline, Maggi, Warburtons, Lech, May Tea, OB, Hello Bank, Confused.com, Dash, Tchibo, NTK Lottery, Essent, Disneyland Paris, Zain Telecom and Zywiec beer amongst others.

Car commercials for Toyota, BMW, Peugeot, Ford, Vauxhall, Mini, Lexus, Hyundai, Volkswagen and Chevrolet. In the beauty sector: L'Oreal Elseve, Le Petit Marseillais, DIM lingerie, Vivelle, Vaseline, Lux, Gillette and Mixa.

From comedy to all-out action, slice-of-life reality or high-concept drama, I work in every tonality across all types of global campaigns. If you need a hand with your next treatment, drop me a line on stubbs.will@gmail.com and I will gladly send on some samples.

Jan '13

The end of 2012 was hectic. And fruitful. Working with Smuggler UK, we got a hat-trick of wins: McDonalds, Virgin Media and Birds Eye. Watch Virgin Media I also helped Smuggler to helm Sainsbury's Christmas campaign.

And there were wins for Lenor(TwinFilm, Munich) and Nivea (Bandits, Paris), Crown Royal Whisky (Rattling Stick) and Petplan (Believe UK).

Other treatments in the pitching pot are Gillette (@TwinFilm), Carling Zest (RSA Films), Nivea, Dove and OB (Bandits). Adidas China (Blink), Sunsilk for Believe UK. Milka and New York Bagel Company (Believe UK). BlackBerry (Smugger UK). Hornbach (Smuggler UK) Heineken (Rattling Stick). Sky (Smuggler UK). FNTP (Bandits). Nivea (Bandits). Tchibo (Blm film, Hamburg) and Ferrari World Abu Dhabi (T Productions, Dubai. KFC (Smuggler UK).

Also an exciting Givenchy treatment. Big news!

And delighted to work with Deeper Blue and leading director Michael Hall on an interactive project to celebrate 60 years of Vauxhall cars with a retrospective of TV advertising alongside its cult music and jingles.

Oct '12

Autumnal treatment writing: worked on a treatment for an atmospheric Nivea film (Bandits Production), went back to school with Smuggler UK for a nostalgic Birds Eye treatment and did some lion-taming with Rattling Stick in 2 film treatments for Crown Royal Whisky.

Digital copywriting: with Frankfurt Book Fair approaching, I helped promote Corbis Images to their book publishing clients. Also covered Autumn Fashion Week across the world as well as the prelude to the U.S Presidential election. Continuing to write their facebook and twitter pages, finding the latest stories about photography and design.

Sep '12

This month included a treatment for IKEA and another for Sainsbury's Christmas campaign with Smuggler.

For Corbis I worked on an interactive experience, celebrating the 80th anniversary of the iconic "lunch in the sky" photograph and looking into high times of the 1930's. Visit the experience.

Sep '12

I've done a tumblr! It's called WORDS WOT I WROTE and it...well, you know. My copywriting work on web, microsites, e-mails, banners, social media, print pieces and exhibitions. Find it here.

And I was really excited this week to work on a Nike treatment with Rattling Stick..

Also delighted to help Sky Bet with two Direct TV ads, celebrating their service going fully mobile across smartphones, laptops and tablets. As the Premier League kick-off gets underway...

Aug '12

It's hugely rewarding to know that a treatment you worked on has won the pitch. Even better when you see the completed film. Halls "Microphone" conveys the edgy energy of a rock singer finding his way to the stage pre-gig. Watch it here. And hats off to Smuggler, whose all-action "Streamers" film for Target has been nominated for an Outstanding Commercial Emmy. Watch it here.

Jul '12

Missing Euro 2012 already, Will wrote TV scripts and facebook ads for SkyBet featuring footie pundits Matt le Tissier and Phil "Tommo" Thompson. Recently he has completed treatments for Smuggler (Milka chocolate) and Bandits Production (Dove Colour Care). Meanwhile at Corbis it's been all about the Olympics, Formula 1 and those beautiful A-list celebrities in the ScreenStars movie calendar.

Jan '12

December was busy busy with commercial film treatments for Smuggler Los Angeles (Shaw cable TV network), Smuggler New York (GE India) and Smuggler UK (Halls Cools). Currently working on a hush-hush top secret celebrity project for Corbis. OMG it's all made of stars...

Nov '11

"What is your reality?" was the brief for the latest Corbis project Real Time, looking at our lives from the normal to the very odd. Will also completed commercial film treatments for both Smuggler UK (Lactalis Seriously Strong Cheddar) and Smuggler USA (Target).

Oct '11

Will helped create the Corbis ScreenStars movie calendar and Veer Creative Catalyst competition, where designs win money for good causes and Euro-wide publicity for their creators. He also wrote film treatments for Bandits Production (L'Oreal Garnier Fructis) and Smuggler (BUPA-WCRS).

Sept '11

As well as working on new promotions for Corbis and Veer, Will has been writing film treatments for Bandits Production (Ferrero Rocher-Euro RSCG), Black Jack Films (Freeview-Leo Burnett) and Blink Productions (British Airways and Land Rover). He also created the Action Stations radio advertising campaign for RadioCentre, the UK industry body for commercial radio.

June '11

Will is Chief EMEA copywriter for Corbis and Veer, working on web copy, e-publications, print pieces, exhibitions and runs their social media (facebook, twitter). He continues freelance SEO work for TalkTalk, and writes treatments for Outsider (Frontline, California Lottery, Liberty/Tic Tac) and Bandits Production (Garnier Singapore, Rexona/Sure India). He has also created radio advertising campaigns for Eldon Square and Black Horse Finance on behalf of Sonoptics Productions.

Aug '10

Will wrote the national radio campaign for the DEC Pakistan Floods appeal, voiced by Jason Isaacs. Donations can be made at dec.org.uk. He has also been writing treatments for production company Outsider, including a TV ad campaign for Saturn (Comet) Electronics in Germany fronted by Alice Cooper.

Jul '10

Trumpet-blowing time. Testimonial from Suzie Rodgers, CEO Suzie Rodgers Productions: "Will produced a campaign for my client Chanel, at the speed of light. His brief was taken from a technical document almost too heavy to lift. His contribution on the day of recording was enormous and his knowledge of the Advertising Code invaluable. A pleasure to work with." And Dom Colyer, Digital Editor at rollingstones.com: "Your descriptive writing is great. I know I'm working with high quality gear."

Jul '10

Will has been working as a digital content writer for the official Rolling Stones site, rollingstones.com. He has written tv ad campaign treatments for Blink Productions. Will also created corporate film concepts and scripts for production company,The Bank Film Co. Clients include CRS Yachts Insurance and Heesen superyachts.

Apr '10

Will wrote and directed the DEC campaign following the devastating earthquake in Haiti. Recorded at Global Radio, it was voiced by the legendary John Hurt. Will continues as copywriter for Inspired Audio, creating radio ads for Aston Barclay, Gym Company, Bower Mapson Homes, Elixir Aesthetics, Carewatch and Capel Manor College. He also assisted with a tv campaign for a beauty multi-national. For digital copy long or short, audio or video, email Will on stubbs.will@gmail.com.

Oct '09

In October Will created advertisements for the DEC appeal raising money for Indonesia, the Philippines and Vietnam. Later in the year he helped write a campaign on behalf of the Cumbria Community Foundation, following the floods in the region. Throughout this time he established a relationship with Inspired Audio, and has worked on campaigns for Southend Council, Gym Company, ABC Motorcycles and Eco Creations amongst others. He assisted the COI with their campaign for the Office of Fair Trading, warning about the dangers of doorstep traders. As the year ends, he is collaborating with Radio Works on a "hush hush" project and looking forward to exciting challenges in 2010…

June '09

2009 has seen Will complete work for lingerie boutique Know Knockers, Hiscox Insurance and Pretaportabello.com, finalist at this year's Grazia 02 X Awards. He wrote and directed a campaign for Chanel, promoting their Ultra Correction anti-ageing range. The Daily Mirror also commissioned him to write a review of the eardrum-busting Sonisphere festival held at Knebworth House.

 

 

 

 

 

 

 

 

 

 

 

 

 

BIO

Will Stubbs

is a copywriter and treatment writer. London is his base, where he writes treatments for Smuggler UK and USA, Blink, Rattling Stick, Outsider, Bandits Production and others. He was also Head EMEA Copywriter at Corbis Images, where he created concepts and copy for microsites, e-mails, banners, print pieces, social media and exhibitions.

He also works as a TV ad script writer for Sky Bet, SEO copywriter for Talk Talk and digital content writer for the official Rolling Stones website.

In 2006 Will began writing and directing radio campaigns, including Chanel, Ubisoft and the Disasters and Emergency Committee. He worked as creative consultant to the Radio Advertising Bureau and was the main speech writer for the Arqiva Commercial Radio Awards.

Will is a qualified counsellor and a less-than-qualified drummer.